Affiliate Programs in Africa open up new markets. Overview of opportunities, niches, and challenges of affiliate marketing on the continent.
Best Affiliate Programs in Africa
African affiliate programs open up new horizons for marketers looking for profitable niches. Rapid growth of digital audience, development of e-commerce, and high demand for online services create ideal conditions for launching affiliate campaigns. Let’s talk about the best offers, niches, and challenges of this market.
Why Africa is a Growing Market
Affiliate marketing in Africa is currently experiencing explosive growth. The digitalization of the population is a key driver of change. In 2025, more than 65% of the continent’s population is projected to have access to mobile internet. This opens up tremendous opportunities for launching affiliate programs in many areas: from online betting to financial services and e-commerce.
Large tech companies have already paid attention to African markets. Local payment systems, mobile banks, and cryptocurrency services are emerging, creating an ideal environment for promotion through affiliate channels. African affiliate programs are no longer something niche – they are a real income tool for both local marketers and partners from other regions.
However, there are challenges. Africa is not a homogeneous market. Each country has its own regulations, financial literacy, and level of digital infrastructure. It is important to take into account local peculiarities: what languages are spoken, what platforms are popular, whether the program provides support in the region. A successful affiliate campaign in Nigeria may not work at all in, say, Kenya.
More and more international brands are looking for partners in Africa. If you choose the right niche, platform, and audience, you can get a stable source of income with minimal entry costs. Affiliate programs in Africa are no longer the future, but the hot present.
Top Affiliate Niches in Africa
Affiliate marketing in Africa is developing rapidly in several clearly defined areas. Here are the most promising niches where you can earn money today:
- Sports betting and gambling: This is the top affiliate niche on the continent. Africans are actively interested in football, basketball, and cricket, and hundreds of thousands of users place bets online. Programs such as BizBet or 1xBet already have a significant market share, offering high commissions, CPA models, and local support to affiliates.
- Mobile financial infrastructure: Mobile wallets, microloans, cryptocurrency exchanges – all of these are of great interest to the young digital audience. Affiliate programs in Africa focused on financial services often have the highest conversion rates due to the ease of user acquisition and interest in new solutions.
- E-commerce and local marketplaces: Jumia, Kilimall, and other players are actively using affiliate marketing. The growth of e-commerce is a real opportunity for affiliates to earn money on every purchase, registration, or conversion. Programs with localized landing pages are especially effective.
These niches are not just a temporary trend. They form a stable ecosystem of affiliate marketing on the continent, and each of them can become the basis for building a successful affiliate business.
Affiliate Programs
The affiliate marketing market on the continent is growing at an explosive pace, and there are already several players that are setting the tone. The best African affiliate programs are characterized by flexible terms, high commission rates, and a localized approach to each country. They cover different niches: from betting and casinos to financial services and e-commerce.
BizBet
BizBet is one of the fastest growing online betting affiliate programs in Africa. This brand is active in countries such as Nigeria, Ghana, South Africa, and Kenya, adapting its interface and support to each region. That is why affiliate partners receive a high conversion rate even with minimal traffic costs.
The program offers flexible conditions: a fixed CPA model or a revenue share (up to 40%). In addition, partners have access to localized promotional materials, 24/7 support, detailed tracking, and regular payments. A big plus is the support of mobile platforms and a bonus policy that motivates new users to register.
BizBet is actively investing in the development of affiliate marketing in Africa, which makes this program especially attractive for newcomers and experienced partners who want to monetize African traffic with maximum results.
1xBet
1xBet is already a legend in affiliate marketing, and the platform is a leader in the African market. It is well known in Nigeria, Uganda, Tanzania, and even in the French-speaking west of the continent. Its popularity is due to flexibility, high odds, a huge selection of events, and generous bonuses.
The 1xBet affiliate program allows you to earn up to 45% on a revenue share model, with a CPA option for some countries. The platform interface has been translated into more than 50 languages, which makes it easy to attract traffic even in a multicultural environment. There is a convenient analytics section, fast payouts, and adaptive advertising products.
Affiliate marketing in Africa in cooperation with 1xBet is a chance to get a stable income due to a powerful brand and a proven reputation.
Betpawa
Betpawa is another powerful player among African affiliate programs. The main markets are Nigeria, Kenya, Tanzania, and Uganda. The company focuses on localization: all platforms are designed to take into account the language, currency, and habits of a particular market. This gives partners a big advantage in attracting new users.
The Betpawa affiliate program offers a flexible reward system: CPA bonuses, revenue share, as well as additional incentives for the fulfillment of KPIs. What is important, Betpawa processes payments very quickly and provides access to a personal manager for support.
In addition to sports betting, Betpawa is actively developing a section with lotteries and games, which allows partners to attract a wider audience.
Premier Bet
Premier Bet is a well-known platform in West and Central Africa. Its services are available in more than 20 countries, including Cameroon, Benin, Senegal and Mali. It is one of the few African platforms that was created for Africa, taking into account its infrastructural, economic and cultural characteristics.
The Premier Bet affiliate program allows you to earn money through revenue share (up to 35%) or the CPA model. The company provides partners with a set of adaptive banners, landing pages, a deep-link generator, and detailed analytics. In addition to sports betting, it offers virtual games and casinos, which significantly increases the potential for traffic monetization.
If you are looking for a top affiliate program in Africa with a wide reach and easy entry, this is a good choice.
BetLion
BetLion is a young but promising brand that is gaining popularity in East Africa, especially in Uganda and Kenya. The company focuses on accessibility: a simple interface, easy registration, minimum deposits, and support for mobile wallets are ideal for African users.
BetLion’s affiliate program is based on a flexible reward system: revenue share of up to 30%, CPA bonuses, and personalized conditions for experienced partners. All tools – from tracking to advertising materials – are adapted to regional needs.
A special feature of BetLion is its focus on mobile traffic. The platform works perfectly even on weak devices, which is critical for affiliate marketing in Africa. If your audience is mobile users, this program will be very effective.
Hollywoodbets
Hollywoodbets is one of the oldest betting operators in South Africa with a very strong local presence. The company has long been established in South Africa and is now expanding into Namibia, Botswana, and Zimbabwe. It has licenses in several jurisdictions and is known for transparency and reliability.
The affiliate program offers lucrative terms of cooperation – a standard Revenue Share model with the possibility of CPA approval, high commissions, a convenient affiliate account, and high-quality localized support. There is also a program for VIP partners that allows them to receive additional bonuses.
Hollywoodbets is a brand with a strong reputation that operates both offline and online. It is well known in South Africa, which means that the affiliate works with a warm audience.
SportyBet
SportyBet is one of the fastest growing operators on the continent. The program is popular in Nigeria, Ghana, Tanzania, and even Latin America. Sports betting, live mode, casinos, and eSports make the platform universal for different audience segments.
SportyBet’s affiliate program operates on CPA and RevShare models, offering 25% to 40% of revenue. The team provides marketing support, regular promotions, localized content, and reliable payouts. An additional advantage is a highly optimized mobile solution and a convenient API for integration.
Affiliate Marketing in Africa with SportyBet is a chance to work with a platform that actively invests in expansion and promotion, which means that partners receive a quality product and strong marketing support.