How do iGaming affiliates get paid?

iGaming affiliates earn money by promoting online casinos, sportsbooks, and gaming platforms. They are compensated through various payment models based on their performance, such as revenue share or cost-per-acquisition. Understanding the different payment methods and timing factors is essential for affiliates in this dynamic industry.

Here we will answer how do affiliates get paid, as well as a few other questions that are important for those that are considering getting into this fascinating realm.

Introduction to iGaming affiliate payments

iGaming affiliate payments refer to the monetary compensation received by affiliates for driving traffic and generating conversions for online gaming platforms. These platforms often include online casinos, sportsbooks, or poker rooms. Affiliates typically promote these platforms through various online marketing methods, such as SEO, paid ads, and content creation. Affiliates get commissions when their efforts result in user sign-ups, deposits, or other predefined actions.

Payments in iGaming are highly performance-based, making the relationship between affiliates and operators a crucial aspect of this business model. This system encourages affiliates to focus on attracting quality traffic that will convert into paying users, which benefits both parties. Different affiliate programs may offer varying payment structures, depending on their business goals and target audience. Understanding these structures is key for affiliates looking to optimize their earnings in the iGaming industry.

How affiliates make money in iGaming

Affiliates in the iGaming industry primarily earn through 3 common payment models:

• • revenue share;
• • cost-per-acquisition (CPA);
• • and hybrid models.

In terms of how much do affiliates make per sub, in a revenue share agreement, affiliates receive a percentage of the ongoing revenue generated by players they refer to the platform. This can lead to a long-term, passive income stream, particularly if affiliates build a loyal customer base.

In a CPA model, affiliates receive a one-time fixed payment for each new player they refer who meets certain criteria, such as making a deposit. This model offers immediate rewards but lacks the potential for sustained income. Hybrid models combine elements of both revenue share and CPA, providing a mix of long-term earnings and upfront payouts. Affiliates choose the model that aligns with their goals, balancing short-term gains with long-term earning potential.

Affiliate marketing models in iGaming

Affiliate marketing in iGaming operates primarily under three distinct models: revenue share, CPA (cost-per-acquisition), and hybrid. The revenue share model is the most common, where affiliates earn a percentage of the player’s losses or wagers over time. This model rewards affiliates for sending quality traffic that results in long-term player retention, as affiliates continue to earn money as long as their referrals stay active.

The CPA model offers affiliates a fixed payment per player they refer who meets specific conditions, such as signing up and depositing. This is ideal for affiliates who prefer quicker returns but do not benefit from player retention. The hybrid model combines both revenue share and CPA, offering affiliates both immediate compensation and the potential for long-term earnings. The choice of model depends on an affiliate’s strategy, risk tolerance, and whether they aim for short-term profits or sustained passive income.

Revenue share vs. cost-per-acquisition

Revenue share and cost-per-acquisition (CPA) are 2 of the most commonly used payment models in iGaming affiliate programs. When it comes to how much do affiliates get paid, in the revenue share model, affiliates earn a percentage of the earnings generated by the players they refer to a gaming platform. This means that the longer players stay active, the more money the affiliate can potentially earn, making this a lucrative option for affiliates who can generate high-quality, loyal traffic.

In contrast, CPA offers affiliates a one-time payment for each new player referred who meets certain criteria, such as signing up and making a deposit. This model is often seen as more predictable and immediate. However, it lacks the long-term earning potential that revenue share offers. Affiliates typically choose between the two models based on their business goals and whether they prioritize short-term payouts or the potential for ongoing, passive income.

Payment methods used by iGaming affiliates

iGaming affiliates receive their earnings through various payment methods, with the choice often depending on the affiliate’s location and preferences. Bank transfers are a traditional and widely accepted form when it comes to how do affiliates get paid, allowing affiliates to receive their earnings directly into their bank accounts. This method is reliable but may involve additional fees or delays, particularly for international transfers.

E-wallet softwares such as PayPal, Skrill, and Neteller are popular among affiliates due to their fast processing times and convenience. E-wallets are often preferred for smaller payouts and allow affiliates to manage funds more easily. With the rise of cryptocurrencies, some iGaming platforms now offer payments through Bitcoin, Ethereum, or other digital currencies. Cryptocurrencies provide faster transactions and low fees, making them an appealing choice for tech-savvy affiliates. The method chosen often depends on speed, fees, and the affiliate’s geographical location.

Bank transfers, e-wallets, and crypto payments

Bank transfers, e-wallets, and cryptocurrency payments are the most common methods iGaming affiliates use to receive payments. Bank transfers, while secure, can take several days to process, particularly for international transfers. While they are reliable, the fees associated with bank transactions can sometimes be higher compared to alternative methods.

E-wallets, like PayPal and Skrill, are increasingly popular because they offer faster payment processing and can be used for international payments without excessive fees. E-wallets also provide affiliates with more flexibility in managing their funds, especially when converting earnings into local currencies.

For tech-forward affiliates, cryptocurrencies such as Bitcoin and Ethereum are becoming an attractive option due to their fast transactions and low processing fees. Additionally, crypto payments offer a level of privacy and security that many traditional payment methods cannot match.

Factors affecting payment frequency and timing

Several factors can influence the payment frequency and timing for iGaming affiliates. One of the most important factors is the affiliate program’s payment schedule. Some programs pay weekly, while others opt for monthly or bi-monthly payouts. Affiliate partners often have to meet a minimum threshold before receiving payments, which can delay the payout if they don’t reach the required amount.

Another factor is the payment method selected by the affiliate. Bank transfers typically take longer to process, particularly for international payments, while e-wallets and cryptocurrencies offer faster transactions. Payment delays can also occur due to issues with player activity or verification processes. Additionally, some affiliate programs may withhold payments to ensure that referred players do not engage in fraudulent activity or chargebacks, affecting the payout cycle. Affiliates need to understand these factors to manage expectations and plan their cash flow effectively.

Challenges iGaming affiliates face with payments

iGaming affiliates face several challenges when it comes to payments. One common issue is the inconsistency in payment timing. Some affiliates experience delays, particularly with international bank transfers, or when reaching minimum payout thresholds. These delays can affect cash flow, making it difficult for affiliates to plan their finances effectively. Yet, an average affiliate commission can still be used as a sort of reference.

Can you make $100 a day with affiliate marketing?

Yes, it’s possible to make $100 a day with affiliate marketing, but it depends on factors like the niche, traffic, conversion rates, and the affiliate programs you join. Consistency, strategic marketing, and optimizing your campaigns can help achieve this goal over time.

How long does it take to get paid as an affiliate?

The time to get paid as an affiliate depends on the program’s payment schedule. Typically, affiliates receive payments monthly or bi-monthly, after meeting a minimum payout threshold. Some methods, like e-wallets or cryptocurrencies, may offer faster payouts, while bank transfers can take several days.